As a marketer, email marketing is one of the best ways to reach your target audience. But sometimes, your emails can come across as impersonal or just boring. However, you can make them more interesting by creating a custom email signature that suits your brand personality and products.
The goal of an email signature is to provide immediate value to your users. If done correctly, it will increase engagement rates and help you convert leads into sales faster than ever before! In order to help you create email signature that works for both personal and professional use, here are our top tips on how to do so…
Mail-tester
- Use a Mail-tester to check for spelling, grammar and formatting errors
- Make sure it looks good on different devices, including mobile phones
- Use a professional email signature generator to create the perfect one for you, or update your existing one if you change jobs or companies.
Your Name
Your name is the most important part of your signature. It should be clear, easy to read, and relevant to your audience.
Here are some tips:
- Make it clear who you are – Your name should be in a sentence case (also known as sentence casing), which means that all words except for articles, conjunctions, and prepositions start with lowercase letters. This makes it much easier for readers to understand who is behind an email message when they see their name at the end of an email signature. Additionally, using proper capitalization will show that you respect yourself and what you have to say as well as others within your audience who may not know how to pronounce or spell your name correctly otherwise..
- Make sure it’s easy to read – In addition to making sure that every word starts with a capital letter, try using different colors within each line so that people can easily pick out what each line says without having trouble reading anything because they have too many letters on one line all starting with caps off..
Tell people what you do
The next thing you should do is tell people who you are and what you do. This is the most critical part of your signature, and it should be written in clear, bold font at the very top of the page. Your job title is not important; instead, focus on conveying what your role entails—for example:
- Chief Happiness Officer
- Director of Operations
- CTO (Chief Technology Officer)
Don’t include your job title
What’s the first thing you do when you receive an email? If you are like most people, your eyes will be drawn to the signature first. Now if your job title is in your signature, would it be one of those things that catch their attention? Probably not. In fact, it could actually be detrimental to your brand and image because many people find job titles old-fashioned and irrelevant—especially in today’s fast-paced world where everything moves at lightning speed!
You might think that including a job title is necessary for professional reasons but truthfully, most recipients don’t care about it at all. When asked what information they are looking for from an email signature, only 5% said they wanted to know more about the sender’s professional background or achievements; 82% said nothing at all was important except maybe their name (and even then only 9% said this was important).
Keep it short and simple
In order to create the perfect email signature, you’ll want to keep it short and simple. Don’t include your job title, don’t include your name, and don’t include your email address or phone number.
If you’re looking for inspiration on what not to put in an email signature (and why), check out this article from The Muse:
- Don’t include links to social media profiles
- Don’t include contact info like mailing addresses or home phone numbers (including mobile numbers)
- Don’t include physical addresses of where you work or live
In addition, email signature generator is a great way to make sure your email signature is consistent across all of your accounts. It’s also a great tool for making sure that everything looks professional and polished.
Some Other Tips:
Make sure your email signature looks good on mobile
If you want your email signature to look good, it’s best to use an email signature design generator. These tools are easy-to-use and make the whole process less stressful. As long as you follow a few simple rules, your signature will look great on desktop and mobile devices alike:
- Make sure it works on mobile. Your email signature should look just as good in the inbox of your iPhone or Android phone as it does in Outlook or Gmail for desktops.
- Avoid being too long or short—but don’t be too busy either! Keep things simple with an uncomplicated design that doesn’t draw attention away from what matters most: your name, job title (if appropriate), contact information, etc..
Use your company logo
The first thing you want to do is include your company’s logo, website address, and social media links. This way people who receive your email will be able to click through and find more information about who you are and what services you provide.
Next up: phone number. We live in a world where everyone has a phone on them all the time—so it makes sense to include this info (and make it easy for people to contact you).
Your email signature should also include an easy-to-find email address for people who don’t know where else they can reach out if they need help from someone at your company or organization. If possible, try using one that includes both “info” and “[your company’s name]” at the end of it—so anyone who receives an email from them knows exactly how they can contact someone there—in case they aren’t sure which department within each organization has authority over things like orders, feedback & complaints etcetera…
Finally: consider adding some text describing what kind of business/organization we’re talking about!
Select the right font size and style
When it comes to the font, there are a few things to consider. First, choose one that’s easy to read in a variety of formats (including email client previews), such as Arial or Times New Roman.
Second, if you want your signature to stand out from the rest of your emails, use bold or italic text for emphasis on certain words or phrases—but don’t overdo it! You can also change up the style of your name with uppercase letters and/or all capitals (e.g., John Smith vs John smith) or lowercase letters and/or title cases (e.g., Dr John Smith vs Dr JohN smITH).
Avoid using all caps for both names and titles unless they are emphasized in some way; otherwise, they will look like an acronym instead of a name spelling (which may cause confusion).
Include social media links
- Add links to your social media accounts.
- Include a link to your personal Instagram, Twitter, and Pinterest account in addition to a link to your company’s page on these platforms.
- Research which social media management tools work best for you and your teams, such as Hootsuite or Buffer.
Include a link to your website
There are many ways you can add a link to your website, but the most common is to include one at the bottom of your signature. This way it’s easy for people to find and click through.
Include a link to your website in every email signature you create because it helps people connect with you and learn more about who you are and what you do. You want them to visit your site so they can see how amazing it is and sign up for whatever newsletters or products may be available on there!
Add a CTA to your email signature
You can add a CTA to your email signature that links to a landing page, where you can show more of your work and ask people to follow you on social media. You can also try adding a phone number or call-to-action link if the email is something like an invoicing email and not necessarily in the context of sales or outreach.
Consider your corporate branding when creating an email signature
- Consider your corporate branding when creating an email signature.
- Use the same colors as your company logo, and make sure that the color of your company logo is easily readable, even when it’s smaller in size than usual (i.e., in an email signature).
- Use the same font as your company logo, or at least use a font that looks similar enough to help create a cohesive brand image across all channels where it appears—your website and social media profiles, for instance!
- Use the same wording as on other materials produced by your brand—if you have a mission statement printed on letterhead paper somewhere in your office (and we hope you do!), copy some of those words into an appropriate section of your template if possible (like maybe under “Bio”?)!
- Consider including a logo image alongside any text containing keywords from this section; having this visual cue will help customers remember who they’re dealing with better than just seeing one word after another without any context behind them
Update your email signature if you change jobs or companies
- Update your email signature if you change jobs or companies: Many people have several email signatures that they use to communicate with different people, based on their job title and company. So it’s important to keep up-to-date with any changes you make in these areas. If you leave a position at a company, change jobs, or join another company, update your signature so that it reflects the new information.
- Update your email signature when you change your name or contact information: When asked for contact details on business cards by colleagues and clients, remember that many people will copy this information into their address book for later reference. So if there are any recent changes to the contact details listed on your card (such as a new phone number or email address), make sure to update these too!
Use a professional email signature generator to make things easy for you.
If you want to create the perfect email signature, then you should use professional email signature templates. This will make it easy for you to get a professional email signature and create one that is unique and matches your brand. A professional email signature generator is just what the doctor ordered if you are looking for something different from what everyone else is using in their emails today!
So, go ahead and get started on creating that perfect email signature now with our help!
Remember, email signature maker is the perfect tool to help you create the best email signature for your business. It’s easy to use and will provide you with a professional email signature that is unique and matches your brand.
Final words
Now that you know how to create an email signature that looks great, you are ready to put your new knowledge into action. There is no better time than now to start using this information as it will help you stand out amongst the crowd and capture people’s attention. We hope this guide has given you some insight into what makes a good signature and inspired some ideas on how to improve yours!
